From everyone that I’ve spoken to, it’s pretty unanimous that Tidal has notably improved its service over the years. But with no new marketing strategy, the lack of awareness around Tidal in the US, and the seemingly continued disdain from those who do know the service and remember that tone deaf launch, the odds of Tidal turning up the growth and becoming a legitimate music streaming competitor to Spotify and Apple are shrinking by the day.
I’ve used a bunch of streaming services: Rdio (RIP), Mog (RIP), Spotify, and Apple Music. I’ve used Tidal for the last couple of years because they’re the only service that has high-bitrate/lossless audio options, but this article is right: they don’t really have a marketing presence to help them stand out against their competitors. Whether it can survive as an audiophile niche option is doubtful.
Spotify is preparing to launch a lossless audio version of its streaming service, according to multiple sources. The offering, which is currently called Spotify Hi-Fi, will offer lossless CD-quality audio to users — similar to what Tidal offers in its Hi-Fi service.
I’m a Tidal Hi-Fi user, and I’ve been pretty happy with the service. I started out using Rdio, switched to Mog (then Beats, then Apple Music). The combination of Apple Music’s lower sound quality and baffling UI led me back to Rdio, then Spotify, and finally Tidal. I’d probably remain on Tidal even if Spotify offers a Hi-Fi tier—I actually find Tidal to be a more straightforward experience on both the desktop and iOS app. (YMMV, of course.)
Driving up to visit Jordan’s sister, and Def Leppard’s “Pour Some Sugar on Me” comes on the radio. Jordan: “Oh, man. They are just killing me with the retro hits. I still remember rocking out to this in the 6th grade. I didn’t even know what it was about. I just knew I loved SUGAR.”
(Photo courtesy of Apple) The iPod Touch was finally announced yesterday (along with a revamp of the entire iPod line). It’s been rumored for a while, and when the iPhone was released everyone knew it was only a matter of time before the touchscreen technology made its way into a new iPod. We’re definitely going […]